Almost every EDO now has an online presence, but getting the most out of your website requires a high degree of marketing savvy.
Marketing to international businesspeople must be highly strategic, according to presenter Robert Payne of the Georgia Department of Economic Development. With limited marketing budgets, organizations must take advantage of free tools and maximize partnerships with other organizations.
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For example, Canada’s Technology Triangle Inc. (CTT) in Southern Ontario pushes its content to organizations such as the Canadian Chambers of Commerce for exposure to Hong Kong and Taiwanese markets. CTT also contributes marketing materials to the Consider Canada Alliance, Canada’s FDI attraction body.