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Canadian Tire opens Digital Garage in Kitchener

Canadian Tire has opened what it calls the Digital Garage in downtown Kitchener as it significantly expands the local team of innovators working on the digital transformation of the iconic retailer.

Source: www.guelphmercury.com

The name Digital Garage is a nod to the retailer’s past. The company started out in 1922 as Hamilton Tire and Garage Ltd. in Toronto. The name also pays tribute to the hallowed space garages have played in the founding of other technology giants, including Apple, Hewlett-Packard and Amazon.

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