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Waterloo startup’s app helps identify the real deal when shopping

A Waterloo startup has developed an app that could foil a worldwide market for counterfeit goods estimated to be worth more than $500 billion a year.

Source: www.therecord.com

Its anti-counterfeit app, called BlackSeal, allows shoppers to immediately know if they are buying the real deal or a cheap knock-off. It also provides real-time analytics to manufacturers about those buyers.

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