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Kik aims to be No. 3

It’s quite likely you’ve never heard of Kik, a Canadian-made mobile chat app with 200 million registered users and ambitions to be North America’s dominant chat app.

Source: www.thestarphoenix.com

Ted Livingston, Kik Interactive’s founder and chief executive, is neither surprised nor overly concerned about that, because most of us are almost certainly not in his target demographic. Kik’s pursuit of the youth market has kept the Waterloo, Ont.-based company largely off the mainstream radar.

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