Canadians have a reputation for being a modest people. But when it comes to selling their products, entrepreneurs would do well to trumpet their made-in-Canada credentials.
What’s more, Canadian-made products have an excellent reputation internationally, and that could give many companies the edge they need to begin exporting or to take their international efforts to the next level.
Canada, perceived as “a model country”
But too many businesses underestimate the power that made-in-Canada messaging can have in attracting and keeping customers. And the opportunities don’t stop at the Canada-U.S. border.
Market research indicates that Canada is perceived by foreigners as “a model country” with a clean environment and open, trustworthy people, according to Agriculture and Agri-Food Canada. They associate Canada with safe, high-quality products.
Three words—made in Canada— could help your products and services stand out from the crowd, both here and abroad. Canada is a powerful brand—let’s use it.
See on www.bdc.ca