Once again this year (2012), CTT can boast that it has gone to the ends of the Earth and beyond to tell the story of Waterloo Region, in its efforts to bring new investment, business and jobs to the Region.
To name but a few of the locations that staff traveled to: Germany, Japan, Brazil, France, California, New York, New Orleans, Atlanta, Taiwan, Sweden etc… Some of these locations received multiple trips as this organization builds networks and relationships with foreign businesses and governments. We know this hard work takes time and patience but has already resulted in many deals year after year and will continue to do so.
So to what lengths do CTT employees go to promote the Region? Really really long ones.
This year staff traveled a combined (one-way mind you) 216 391.89 km on business missions.
Through these travels, CTT has brought 10 new businesses to the Region, creating more than 200 new jobs and occupying over 20 000 sqf of commercial and industrial space. Furthermore, these networking opportunities have attracted 57 delegations from 15 different countries. Face-to-face dealings and lead generation have created 1800 contacts, 137 business leads and 62 qualified prospects.
Not unlike all good salesmen, the first step in selling wonderful Waterloo Region, is getting out there and telling international businesses and governments all about what the Region has to offer; and it is a lot. As such, this means logging a lot of time on the road; nearly a quarter million km of travel we traversed the world showcasing this great Region that we call home. It’s a staggering number, so let’s stack it up against some other long hauls in the natural and human world. First, let’s compare it to the natural world. First we have the famed Monarch Butterfly migration that covers 3000 km (yawn) a year. Perhaps more applicable is the World’s longest bird annual migration, the Arctic Tern that travels over 80 000 km. Impressive! Still, not half as far as the miles of airplane food and in-flight magazines our staff endured.
If we look at sporting events as comparables, it’s a blow out. The Boston Marathon is 42.195 km and the Tour de France is 3 496.9 km – mere fractions of the distance our people have covered (and our guys do it without performance enhancing drugs… zing!) promoting Waterloo Region. The Red Bull event of 2012, Felix Baumgartner’s Stratos space jump glued many of us to our TVs, but its distance was just shy of 40 km. The Toronto Maple Leafs traveled approximately 51 883 km last season; less than CTT covered and I can assure you our success rate is much higher.
Assessing this figure geographically shows that we do more than the length of Canada, as the trans-Canada Highway is 8,030 km long. In fact the Earth itself is 40 075.017 km and I’m not talking about the pole to pole shortcut, that’s at the equator: CTT eclipses that 5 times over. Speaking of eclipses, the only distance we didn’t surpass in 2012 is that to the moon (varies between 356 400 km to 406 700 km). Goal for 2013?